VIR: Buy now, pay later offering unique, substantial value

To fully capitalize on the potential of BNPL, the primary barrier lies in securing sufficient investment capital. The e-wallet industry has attracted approximately $1 billion in investment, enabling it to achieve the mass scale it enjoys today. Given the unique and substantial value that BNPL offers to both consumers and retailers, we anticipate that the industry will draw in sizeable capital over the next 5-10 years. P/s: Special thanks to VIR for sharing such a great interview with cofounder & CEO Cuong of Fundiin, so that we can better understand his strong vision and belief in Fundiin’s substantial value. Yeah, just keep fighting, Fundiin!!

Please kindly read the full interview article and key takeaways as below:

vir.com.vn

The buy now, pay later fintech segment is attracting strong attention of businesses and consumers and is considered the new piece of the financial market pie.

• “To fully capitalize on the potential of BNPL, the primary barrier lies in securing sufficient investment capital. The e-wallet industry has attracted approximately $1 billion in investment, enabling it to achieve the mass scale it enjoys today. Given the unique and substantial value that BNPL offers to both consumers and retailers, we anticipate that the industry will draw in sizeable capital over the next 5-10 years”

• “The BNPL market continues to exhibit high potential, serving the right consumer needs. However, given the challenging economic conditions and the current funding constraints, the industry is undergoing a consolidation phase. Only a few players with strong value propositions or substantial financial support from parent companies are expected to survive.”

• “Our unwavering focus on product development, particularly in maximizing user value and experience while mitigating risks, has allowed us to stay on track”

• “Today, Fundiin takes pride in delivering the best user experience and empowering consumers to manage their budgets more efficiently and cost-effectively”

• “Consider the scenario where consumers require additional funds to purchase necessary items. Without Fundiin, they might need to withdraw money from their term deposit, resulting in lost interest income”